The AI pet health companion for worried pet parents

Pet health advice is usually generic, scattered and found at the worst possible hour. Luccy had a better answer: chat, scans, records and a vet-reviewed monthly report. It needed a brand pet parents would trust and a product that felt easy from the first message.

We built a warm identity around a sleepy little mark, then designed the product chat-first: onboarding that starts as a conversation, a dashboard that tells you what to do next, and a curated Tricks skills system. The same friendly voice runs through the ads and content, so every touchpoint feels like one calm friend.

On Meta, between June 2025 and September 2026, Luccy picked up 2,575 app installs at an average of $0.31 each, with 4.7M+ impressions, 1.8M+ people reached and 3,400+ clicks and profile visits across 8+ markets.

Branding

Pet health is a worried topic, so the brand had to feel like a deep breath. We went soft, coral and a little playful, with a curled-up mark that doubles as the "cc" in Luccy. It holds up everywhere, from a phone screen to a bus shelter.

Logo

A sleepy, curled-up mark that doubles as the "cc" in Luccy. Calm by design.

Brand assets

One warm system across Instagram, launch events and street posters, each speaking straight to pet parents.

Product design

The product starts with a conversation, not a form. We designed chat-first onboarding, a dashboard that turns records into next steps, and a curated Tricks skills system. The landing page makes the promise plain: advice for your pet, not pets in general.

Landing page

The landing page leads with the promise and puts the chat front and centre.

Marketing

Growth ran on Meta, tested across 8+ markets. The creative leans on what pet parents already scroll for: real animals, myths worth busting and useful answers. It sounds like Luccy, not like an ad.

Ad creatives

Scroll-stopping Instagram creative that teaches something first, so the brand earns the tap.